For Under Armour and others, March Madness is a mad competition for attention – Baltimore Sun
Sports Partnerships Post-Pandemic: Lessons From The Under Armour-UCLA Case Study
Bringing Purpose to Student-Athlete Partnerships
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As Under Armour looks to terminate deals with UCLA and Cal, Utah's contract appears safe
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Under Armour & MSG Form College Basketball Partnership – Footwear News
Under Armour-sponsored schools make up 15% of NCAA tournament field, trailing Nike - Baltimore Business Journal
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Wisconsin Basketball Player Rips NCAA for Under Armour Basketballs
